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Build-A-Bear Workshop Recalls Heartwarming Hugs Bears Due to Risk of Serious Injury or Death from Choking Hazard to Children

Consumer ProductsSource: CPSC · Date: 2026-04-30

Read the official notice at CPSC →

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The text below is copied from the official CPSC record. If anything differs, the official notice is correct.

Company / brand
Build-A-Bear Workshop, Inc., of St Louis, Missouri
Product
Build-A-Bear Workshop Heartwarming Hugs Bears
Reason / hazard
The zipper slider on the side pouch can detach, posing a risk of serious injury or death from choking hazard to children.
What to do (remedy)
Consumers should immediately stop using the recalled Heartwarming Hugs Bear and return it to a local Build-A-Bear Workshop store to receive a refund in the form of original payment or a gift card for the original purchase price redeemable toward any available Make-Your-Own furry friend and any other available merchandise. If a consumer is unable to return their Heartwarming Hugs Bear to a local store, they can visit www.buildabear.com/recalls for more information or call Build-A-Bear to receive a free return shipping label to return the recalled bear and to receive a refund check in the form of original payment or in the form of a digital gift card to use on the firm's website.
Distribution / sold at
Build-A-Bear Workshop stores and online at www.buildabear.com from January 2026 through March 2026 for about $48.
Description
This recall involves the Heartwarming Hugs weighted plush bear with model number 034464. It has a side pouch containing a heart filled with 2.5 pounds of ceramic beads, which can be heated or cooled for comfort. The pouch is secured with a zipper. The product is graded 3 years+ and carries a cautionary statement advising adult supervision due to the heated/cooled element. The model number is located on the label sewn into the back side of one bear leg.
Injuries
There has been one consumer report in the United Kingdom of the zipper slider detaching while in use, and no reports in the United States. No injuries have been reported.
Consumer contact
Build-A-Bear at 844-541-0144 from 8 a.m. to 5 p.m. CT Monday through Saturday and 7 a.m. to 4:30 p.m. CT on Sunday or by email at ProductHotline@buildabear.com, or online at https://www.buildabear.com/recalls or https://www.buildabear.com and click on "Recall" at the bottom of the page for more information.
Images
["https://www.cpsc.gov/s3fs-public/Picture5_43.png", "https://www.cpsc.gov/s3fs-public/Picture6_32.png", "https://www.cpsc.gov/s3fs-public/Picture7_25.png"]
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